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The 62nd edition of Salone del Mobile.Milano, set to take place from April 16th to 21st, 2024, at Fiera Milano Rho, promises to be a testament to evolution and innovation in the international design industry. With a focus on inclusivity, value-based initiatives, and responsible practices, Salone del Mobile.Milano 2024 is poised to redefine the standard for design exhibitions worldwide.
Written by Pedro Nogueira
NOT TO MISS: SALONE DEL MOBILE 2024
Excited about Salone del Mobile? The 62nd edition is just around the corner! Head to our blog’s homepage and discover the latest articles covering Salone del Mobile 2024!
MEET US THERE
Join us at the forefront of design innovation at Salone del Mobile 2024 in Milan! Swing by our booth, pavilion 15, stand G25-G27 l H26-H28, to explore the latest trends in furniture and interior design. Schedule a meeting with us for a coffee and let’s discuss how we can elevate your space with our bespoke solutions. Don’t miss out on this exclusive opportunity – reserve your time slot today! See you at Salone del Mobile 2024!
✨ Secure Your 2024 Exclusive Design Consultation Now ✨
See also: 2025 INTERIORS COLOR FORECAST: DISCOVERING THE PALETTE
Salone del Mobile.Milano 2024
Innovative Exhibition Layouts
Central to the philosophy of Salone del Mobile.Milano 2024 is the concept of putting humans at the center. The exhibition layouts have been revamped to enhance the visitor experience, with a complete reorganization aimed at grouping exhibitors by content and target audience. Thanks to these changes, visitors will find it easier to navigate the event, with a more intuitive layout and shorter walking distances. Additionally, wider main aisles, cultural installations, and breakout areas promise to make the journey through the fair both enriching and enjoyable.
Digital Enhancements
In keeping with the spirit of innovation, Salone del Mobile.Milano 2024 introduces a range of digital services aimed at optimizing the visitor experience. From matchmaking and appointment booking services to online ticketing and wayfinding tools, these digital enhancements ensure that attendees make the most of their time at the fair, connecting with quality contacts and accessing practical resources with ease.
Communication Campaign: “Where Design Evolves”
The event’s communication campaign, spearheaded by Publicis Groupe, embodies the evolutionary essence of Salone del Mobile.Milano 2024. Through a series of key visuals, the campaign highlights the deep connections between design communities, professionals in the sector, and the event itself. By involving and exploring these connections, the campaign aims to capture the evolution of the design industry through the lens of artificial intelligence.
Cultural Highlights
Salone del Mobile.Milano 2024 boasts a rich cultural program, featuring three large installations as its protagonists. Highlights include “Interiors by David Lynch: A Thinking Room,” an imaginative reflection on the relationship between interiors and personal identity; “Under the Surface,” an immersive exploration of water conservation and bathroom design; and a showcase of international food magazines presenting new visions of food design through exhibitions, talks, and taste experiences.
Celebrating 25 Years of SaloneSatellite
This year marks the 25th edition of SaloneSatellite, the premier event for young design talent. With 600 talents and 22 design schools participating, SaloneSatellite continues its tradition of nurturing budding designers and fostering cultural exchange. A major exhibition at La Triennale commemorates this milestone, offering a retrospective of the event’s impact on the world of design.
Commitment to Sustainability
Salone del Mobile.Milano 2024 reaffirms its commitment to environmental, economic, and social responsibility. From sustainable installations to partnerships with certified suppliers, the event aims to minimize its environmental footprint while promoting inclusivity and circularity. Through collaborations with academic institutions and industry partners, Salone del Mobile.Milano is actively working to establish a permanent observatory for sustainable design practices.
Partnerships and Collaborations
The event’s success is made possible through strategic partnerships and collaborations. From institutional partners like Intesa Sanpaolo to innovative companies like Aesop, Salone del Mobile.Milano 2024 leverages these relationships to enhance the visitor experience and promote the design industry on a global scale.
Salone del Mobile.Milano 2024 is not just a trade fair; it’s a celebration of creativity, innovation, and collaboration. As the design industry continues to evolve, events like this serve as beacons of inspiration, shaping the future of design for generations to come.
See also: UNVEILING THE SECRETS OF INTERIOR DESIGN 2024
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