Our readership consist of high end professionals, with vast spending power who travel frequently. They are not simply random situational surfers but a connected international community of decision makers and opinion leaders characterized by their strong personalities, refinement, enhanced intellectuality and a high degree of influential power among their personal and professional peer groups. Yatzer’s readership has until now been accumulated only by word-of-mouth and in short reached an international audience due to the professional knowledge and well-known trend-scouting talents of its team, its unique and high quality content and great aesthetics.