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If you’d a chance to do a roundup of Home Inspiration Ideas tradeshows coverages (Decorex International, Maison et Objet and High Point Market mainly), you probably noticed the presence of sexy furniture brands. But there’s one that caught our eyes and we’re sure that will caught yours, if you want to add to your interior design styles, a fashion twist. KOKET, directed by Janet Morais,you’ll likely recall its presence at the big screen of well succeed Fifty Shades of Grey, and is a furniture brand that stands for a mixture between fashion and desirable, luxury and exciting.
For Home Inspiration Ideas, Janet Morais gave us a sneak peek about brand challenges for 2017, and what are KOKET’s inspirations & ambitions.
Home Inspiration Ideas (HII): Tell us about your personal style and how it reflects in KOKET world.
Janet Morais(JM): KOKET is more than a luxury furniture brand, or a design brand, but a representation of empowerment and desire. My mission with KOKET has always been to empower and seduce with daring design, all while giving women the ability to express their true style.
HII: Why have you revamped KOKETs look for 2016?
JM: After about 5 years of success, I felt KOKET needed something to keep the brand allure and momentum growing. It became time to raise the bar within not only the collection but the company, encompassing all aspects of the brand.
HII: What key inspirations did you draw on for this new look?
JM: A lot of my inspirations are the same, especially the influence of Art Deco and oriental design. I looked through a lot of vintage design archives, pulling designs from different eras then adding the opulent KOKET touch.
HII: What is different and what is similar about these new pieces compared to the previous pieces?
JM: This new collection differs in that the pieces are not as inventive and elaborate as the icons of the Guilty Pleasures collection. Instead of large, ornamental details, I chose to focus on the timelessness of the design while still applying the seductive KOKET touch. I believe we have become established enough as a brand to apply a more mature design approach.
HII: You chose to unveil new pieces that embody KOKETs new direction at Decorex International in London. Why?
JM: The London design scene is edgy and receptive to confidence. My new collection carries an air of confidence that wasn’t there in the beginning. London is the perfect place to unleash this new assurance. Also, it is not enough to unveil a piece of furniture or a collection, people want to experience it. London provided the perfect venue for guests to get up close and personal with the new collection.
HII: Tell us the inspiration behind Metal Rage
JM: Metal Rage was inspired by the resurgence of punk chic and shimmering sultry quality of metallics. Capturing the exotic beauty of rebellion.
HII: What is your favorite new piece and why?
JM: My overall favorite is the Bolvardi Bench, but out of the new pieces I would have to say the Luna. Her design is simply radiant, with the bold curved arms, and the shimmering metallic reptile leather is to die for!
HII: KOKET is known for their use of exotic and quality materials. What elements do you often use for interior design styles?
JM: This collection shows traces of mid-century modern design, like in the Sofia sofa, that is not commonly used in the KOKET aesthetic. We also played with tempered glass, seen in the Amaretto sconce and chandelier, which was a new material for us but turned out stunning.
HII: What is your favorite part of the design process?
JM: Not just creating a piece of furniture, but an experience. I aim to cultivate desire within my clients with each piece I make.
HII: What can we expect from KOKET in the future?
JM: KOKET is taking a mature approach to the future, in design and audience. I want to continue designing pieces for the modern, confident woman, that will make a statement while fulfilling the client’s needs. And of course KOKETs signature black and gold combination is here to stay.
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